Reading and writing champions on day 1 of school.

When we show a child a shape and try to explain that it represents a sound it doesn't intuitively make sense to them because we’re asking them to make an abstract connection: "This shape represents this sound".

To make sense of it they have to employ significant reasoning power, and we might be expecting them to do this when their brain is not yet fully wired - after all, different children develop abilities at different ages.

This can be frustrating for you and your child, especially if they have a learning difference (even if it hasn't been recognised yet!).

At best it can spoil their enjoyment of reading and writing, and at worst it will hold them back and prevent them from keeping up with the curriculum.

And once they get behind, they are highly likely to stay behind.

But it doesn't have to be this way:

Over 300 studies, identified by The Lego Foundation, show that evolution has wired our children to learn through play.

Kyne children make letters playfully, all by themselves. And in the act of making them, they trigger the sounds they represent.

They don't have to strain their limited reasoning powers to make the connection or interpret an instruction. They get it directly, from their senses - and it's delivered straight into their memory.

Kyne also detects when your child is ready to transition from playful scribbling to making meaningful shapes and letters. This means that Kyne kids can begin to learn their letters at the earliest possible moment, and are more likely to be ahead of their peers when they tip up at school.

But above all: learning to write and read with Kyne is fun!